Contents & References of Identifying and prioritizing factors affecting the behavior of buyers of blood sugar testing devices in Tehran
List:
Table of Contents
Chapter One: Research overview. 1
1-1 Introduction. 2
1-2 statement of the problem. 2
1-3 The importance and necessity of research. 4
1-4 research objectives. 4
1-4-1 The general purpose of the research. 4
1-4-2. Functional purpose. 4
1-5 theoretical framework. 5
1-6 main research questions 7
1-7 research assumptions. 8
1-8 research variables 8
1-8-1 independent variables 8
1-8-2 dependent variable 8
1-9 conceptual definition of independent variables 9
1-10 operational definition of variables 10
1-10-1 operational definition of independent research variables 10
1-10-2 operational definition of variable Affiliated 11
1-11 research area 11
1-12 summary of chapter 11
Chapter two: literature and research background. 12
2-1 Introduction 13
2-2 Classification of goods 13
2-2-1 Consumer goods. 14
2-2-2 Convenience goods. 15
2-2-3 Necessary goods. 15
2-2-4 stimulating goods. 15
2-2-5 emergency goods. 15
2-2-6 comparative goods. 15
2-2-7 special goods. 15
2-2-8 Unwanted goods. 16
2-2-9 industrial goods. 16
2-3 raw materials and parts. 16
2-3-1 Capital items. 17
2-3-2 Consumables and services. 17
2-4 Glucometer device classification according to product type 17
2-5 consumer buying behavior 18
2-6 buyer tendency. 18
2-7 Buyer behavior and marketing mix. 18
2-8 Definition of consumer behavior 19
9-2 key points of consumer behavior 20
2-10 Why is it important to study consumer behavior? 21
2-11 Desirable industrial buyer behavior 22
2-12 Organizational purchasing behavior: main features. 23
2-13 organizational purchasing behavior. 29
2-14 factors affecting industrial buyers. 31
2-15 Brief history about blood sugar control by glucometer. 33
2-16 Definition of independent research variables 34
2-16-1 Definition of quality 34
2-16-2 History of quality 35
2-16-3 Deming's philosophy 36
2-17 Quality control and statistical theories. 37
2-18 Quality in Japan. 38
2-19 quality attitudes. 38
2-20 Hypotheses of comprehensive quality model 40
2-21 Courses related to quality engineering tools 41
2-22 Quality in medical equipment 42
2-23 Quality in glucometer device 45
2-24 Price 47
2-25 Definition of pricing 48
2-26 Pricing Objectives. 48
2-27 pricing methods. 50
2-28 After-sales service. 51
2-29 main elements and constituents of after-sales service. 52
2-30 After-sales services in the field of medical equipment 53
2-31 Trademark 53
2-32 Brand management. 53
2-33 Development of brand strategy. 54
2-34 brand loyalty. 59
2-35 relationships between consumer personality and brand personality. 61
2-36 durable goods market. 61
2-37 service market. 62
2-38 Background in detail 62
2-39 External background 71
2-40 Chapter summary 80
Chapter three: Research methodology. 81
3-1 introduction 82
3-2 research method 82
3-3 descriptive statistics. 83
3-4 inferential statistics. 83
3-5 statistical population. 83
3-6 sample definition. 84
3-7 research collection tool 85
3-8 validity (validity) 86
3-9 questionnaire validity 87
3-10 reliability 87
3-11 data analysis methods 88
3-12 building a decision hierarchy tree. 89
3-13 Normality of variables 89
3-14 Chapter summary 90
Chapter four: data analysis 91
4-1 Introduction. 92
4-2 normality test 94
4-3 prioritizing quality criteria. 101
4-4 Prioritization of after-sales service criteria. 104
4-5 Prioritizing price criteria. 106
4-6 Prioritizing brand criteria. 108
4-7 final ranking of sub-criteria in the decision to buy a glucometer device. 109
4-8 chapter summary. 110
Chapter Five: Conclusions and Suggestions 111
5-1 Introduction 112
5-2 Conclusion and Summary of Findings 113
5-3 Suggestions Based on Research Findings 116
5-4110
Chapter Five: Conclusion and Suggestions 111
5-1 Introduction 112
5-2 Conclusion and Summary of Findings 113
5-3 Suggestions Based on Research Findings 116
5-4 Suggestions for Further Research 118
5-4 Research Limitations. 118
5-4-1 Restrictions beyond the discretion of the researcher 118
5-4-2 Restrictions within the discretion of the researcher 118
5-5 Summary of Chapter 118
List of sources. 119
Appendix A. 124
Appendix B 134
Source
Theses:
Pour Abdullahian Barzou, Mehrani Hormoz-1388- Identifying and prioritizing factors affecting the behavior of ultrasound device buyers in Tehran-Tehran University of Research Sciences
Internal articles:
Ebrahimi Abolqasem, Mansouri Seyed Hossein, 1392 The effect of brand mental image and service quality on relational marketing and customers' behavioral tendencies, Perspective of Business Management, Vol. 14, p. 153
Azeradal, 1374 Danesh Manzanez, Vol. 27 and 28, p. 22
Aitollahi, 1386, Quality is the only factor for success in competition, Specialized Monthly of Medical Engineering, No. 74, Year 7, Khordad 1386, p. 54
Shahbaz Brahui, Azam Azadeh, 2013-Identifying factors of after-sales service quality and identifying the relationship of those factors with the level of customer satisfaction in Hormozgan Informatics Services Company-Iran Marketing Articles Bank-p. 8
Bilali Majid, Aghazadeh Hashem, Ahmadi Samieh, 2013 Examining the role of brand in the purchase of luxury cars in the country, Journal of Business Management, Vol. 4, No. 4, P. 1
Pour Abdullahian Barzou and Mehrani Hormoz, 2018 Identifying and prioritizing the factors affecting the behavior of ultrasound machine buyers in Tehran, Management Quarterly - Year 6 - Number 13, pp. 4-6
Taghi Pourian Mohammad Javad, Fazli Elham, Farhang Ahmadian Amir, 2019 The credibility and prestige of brand name and brand in purchasing decisions, economic news site
Rakai Esfahani Parisa, Babaei Zakleiki Mohammad Ali, 2018, investigation of the factors affecting the commitment and behavior of buyers in industrial marketing, Management Research in Iran, Volume 15, No. 2, p. 28
Ranjabrian Bahram, Rashid Kabuli Majid, Haqshinas Asghar, Yavari Zahra, 2019, after-sales services, Business Research Quarterly, No. 25, p. 130.