Examining the relationship between nabi, organizational agility and organizational competitiveness

Dissertation for Master's Degree

Industrial Management

The process of globalization, the creation of the World Trade Organization and the integration of world markets, rapid and fundamental technological advances, new developments in the field of information technology, increasing rapid changes in consumption and demand patterns, explaining environmental pollution controls and preserving energy resources, lack of resources and their high costs are challenges that Various companies and industries are facing it in the field of trade and economic activities and their survival depends on making correct and timely decisions against these changes. In the meantime, the process of globalization and the expansion of consumer markets, as well as the increase in the number of competitors and the intensity of competition, have given importance to concepts such as competitiveness and, on the other hand, the concept of agility. Mass production wastes are eliminated, in the 80s, many famous companies around the world started to use programs by which they can improve their productivity and quality.

Today, factors such as increasing competition among companies, improving the speed of changes, and the fluctuating state of customer demand have caused the levels and types of demands to change rapidly, and along with the globalization of companies, global competition is also strengthening. This issue clearly shows that product markets have reached sufficient maturity and customers demand products that satisfy their specific needs. Many scientists believe that in order to cover such markets, becoming pure [1] is one of the inevitable and necessary requirements of companies.

Also, one of the prominent and growing industries of Iran is the tile industry, and Iran is growing in the tile industry, so that it is currently in the category of the largest ceramic tile and ceramic producers in the world, and day by day, this industry is growing significantly in the amount of production and increasing the production capacity. Therefore, in this study, this industry has been investigated in the mentioned fields.

In this research, the relationship between these variables affecting organizational competitiveness has been investigated, and the relationship between agility and agility on competitiveness in the tile and ceramic industry will be investigated, and the intensity of the effect of these components on competitiveness will be obtained, and in order to achieve these goals, exploratory factor analysis using SPSS software and confirmatory factor analysis using LISREL software will be used.

1.Leanness

Introduction

The process of globalization, the creation of the World Trade Organization and the integration of world markets, rapid and fundamental technological advances, new developments in the field of information technology, increasing rapid changes in consumption and demand patterns, explaining environmental pollution controls and preserving energy resources, the lack of resources and their high costs, are the challenges that different companies and industries face in The field of trade and economic activities are facing it and their survival depends on making the right and timely decisions against these changes. In the meantime, the process of globalization and the expansion of consumer markets, as well as the increase in the number of competitors and the intensity of competition, have given importance to concepts such as competitiveness and, on the other hand, the concept of agility. Mass production wastes are eliminated, in the 80s, many well-known companies around the world began to use programs by which they can improve their productivity and quality ((Cua & Colleagues, 2001) (White & Prybutok, 2001) (Mieir & Forrester, 2002). In 1990, Womack[1] and his colleagues from MIT University published a book entitled "Lean Production; Machine that changed the world" introduced lean production to the world community as a combination of Ford's traditional production model and social control model in the Japanese production environment (Farokh, 2013) (Mieir & Forrester, 2002).

Today, factors such as increasing competition among companies, improving the speed of changes and the turbulent situation of customer demand have caused the levels and types of demands to change rapidly, and along with the globalization of companies, global competition is also being strengthened. This problem shows that the product markets have reached sufficient maturity and customers demand products that satisfy their specific needs (Suzaki, 2000) (Marin & Delgado, 2000) (Porter, 1990) (Bonavia & Marin, 2006). Many scientists believe that to cover such markets, becoming lean [2] is one of the inevitable and necessary requirements of companies (Mieir & Forrester, 2002) (Womack & Colleagues, 1990), (Womack & Jones, 1996), (Krafcik, 1988) (Lee, 1996) (Macduffie, 1995) (Sohal & Egglestone, 1994) (Bonavia & Marin, 2006).

Also, since one of the prominent and growing industries of Iran is the tile industry, and Iran is growing in the tile industry so far that it is in the category of the world's largest tile and ceramic producers, and due to the recent growth of this industry in the amount of production and the increase in production capacity, in this study, this industry has been investigated in the mentioned fields.

2.1. The necessity and importance of research

     Every company that competes in an industry has a competitive strategy, either obvious or implicit. The special importance that different companies attach to strategy formulation today shows the belief that there are valuable benefits hidden in the conscious process of strategy formulation. Among the benefits is that choosing a strategy (if it cannot guarantee the activities of the executive departments) at least gives the company managers the assurance that the policies of these departments are coordinated and in line with certain goals. A lot of attention to the matter of strategic planning has highlighted the questions that have been occupying the minds of managers for a long time: What factors promote competition in the industry we operate in or the industries we intend to enter? What will be the possible activity of the competitors and what is the best way to react against their possible actions? How will the progress of our industry be? How can the company be best positioned to compete in the long term?

However, in formal strategic planning processes, the emphasis is more on asking questions in an orderly and organized manner, rather than simply answering them. The techniques often provided by consulting firms to answer these questions, instead of the industry perspective, either focus more on a company with diversified products, or examine only one aspect of that industry's structure, such as cost behavior. In this case, it cannot be expected to achieve all aspects and complexities of competition in that industry through it. One of the prominent and growing industries in Iran is the tile industry, which, according to the issues raised above, needs more investigation and expertise in the field of competitiveness in its dynamic environment and further growth and maintaining current markets and acquiring new markets. 3.1.  Statement of the problem

According to the aforementioned matters in the field of the importance of research and due to the development of tile industry production and increased competition in domestic markets, and the dynamism of the environment, those organizations have the ability to capture new markets and increase production and ultimately maintain the long-term survival of the organization, which are more successful in the field of competitiveness and the correct and timely use of competitive strategies, and are also in sync with environmental changes (agility) and in the direction of eliminating waste and mass production waste (lean production). Take an effective step. In this research, the degree of competitiveness of the industry in question will be measured according to the dimensions extracted in similar researches, and its relationship with agility and precision will be investigated.

4.1. The aim of the research

According to the importance of organizational competitiveness as a tool to overcome the process of globalization, the emergence of the World Trade Organization and the integration of global markets, rapid and fundamental technological advances, new developments in the field of information technology, the increase in rapid changes in consumption and demand patterns, the explanation of environmental pollution controls and the preservation of energy resources, lack of resources and their high costs, research and exploration in the field of competitiveness has been stated. It can always bring new results.