Contents & References of The relationship between market-oriented culture and business performance
List:
Table of Contents
The first chapter. 1
Generalities of the research. 1
1-1 Introduction. 2
1-2 stating the problem and topic of the research. 3
1-3 The importance and necessity of the research topic: 4
1-4 research objectives. 5
1-4-1 main goal. 5
1-4-2- Sub-goals. 5
1-5 research questions. 5
1-5-1 The main research question. 5
1-5-2 research sub-questions. 5
1-6 research hypotheses. 6
1-6-1 The main research hypothesis. 6
1-6-2 sub-hypotheses of the research. 6
1-7 temporal domain of research. 6
1-8 spatial territory. 6
1-9 definition of research words and terms. 6
The second chapter. 9
Research literature review. 9
2-1 Introduction. 10
The first part: Research literature. 10
2-2 What is market-oriented culture? 10
2-3 customer-centric concept. 18
2-4 Concept of core competitor. 20
2-5 The concept of inter-task coordination. 21
2-6 What is financial performance? 21
2-6-1 Accounting standards. 22
2-6-2 criteria based on accounting information. 22
2-6-3 Concept of profit. 22
2-6-4 Concept of liquidity. 23
2-6-5 concept of rate of return on investment. 23
2-7 The concept of effectiveness. 24
2-8 The concept of market dominance of the company 25
The second part: Research background. 25
2-9 The relationship between market-oriented culture and business performance. 25
The third part: The theoretical framework of the research. 32
2-10 Conceptualization of market-oriented and research model extraction. 32
The third chapter. 39
Research implementation method. 39
3-1 Introduction. 40
3-2 research method. 40
3-3 Statistical population, sample size and sampling methods. 41
3-4 methods and tools for collecting data and information. 43
3-5 theoretical and practical definitions of independent variables. 45
3-5-1 market-oriented culture. 45
3-6 theoretical and practical definitions of dependent variables. 46
3-6-1 Business performance. 46
3-6 validity and reliability of the questionnaire. 47
3-6-1 Reliability (reliability) of measurement tools. 47
3-6-2 Reliability (trust) of measurement tools. 49
7-3 data analysis methods 50
Chapter four. 53
Data analysis 53
4-1 Introduction. 54
4-2 hypothesis test. 55
4-2-1 Review and test of the first sub-hypothesis. 55
4-2-2 Examining and testing the second sub-hypothesis. 56
4-2-3 Examining and testing the third sub-hypothesis. 57
2-4-4 Checking and testing the main hypothesis. 58
The fifth chapter. 59
Conclusion and suggestions. 59
5-1 Summary. 60
5-1-1 sub-questions of the research. 60
2-5 Research results. 61
3-5 discussion and interpretation. 62
5-4 research limitations. 62
5-5 suggestions. 62
List of Persian sources. 65
List of English sources. 65
"Appendixes". 69
"Questionnaire". 69
Source:
List of Farsi sources
Azer, Adel and Momeni, Mansour (1380), statistics and its application in management (statistical analysis), second volume, Tehran, Samt Publications, Ch 5
Stoner, James, (1382), management (organization, leadership, control), second volume, Tehran, office Cultural researches, 2nd grade
Aludari, Hassan (2013), Marketing and market management, Tehran, Payamnoor University Press, 2nd grade
pi. Novo, Raymond (1385), financial management, translated by Dr. Ali Jahankhani and Dr. Ali Parsaian, Volume 1, Tehran, Farhang Islamic Publishing House, 11th Ch. Khaki, Gholamreza, (1386), research method with an approach to thesis writing, Tehran, Reflection Publications, 3rd Ch. Parsian and Dr. Seyed Mohammad Arabi, Tehran, Department of Cultural Studies, Volume 1, Chapter 3
Robins, Stephen P., (1378), Theory of Organization, translated by Mehdi Elwani and Hassan Danaei Fard, Tehran, Safar Publications, 25th Chapter
Sekaran, Uma (1380), Research Methods in Management, translated by Saebi Vazi Shir, Management Education Center Printing and Publishing Center Delti
Schiffer, Mendenhall (1381), an introduction to case studies, translated by Aramb and Sengari, Bozorgnia Publications.
Cutler, Philip and Gary Armstrong (1381), Principles of Marketing, translated by Bahman Foruzandeh, 4th edition, Tehran, Aterpat Publishing
Hopson, Barieh, Hak Logari and Steve Murgatroyd
Cutler, Philip and Gary Armstrong (1381), Principles of Marketing, translated by Bahman Faruzandeh, 4th edition, Tehran, Aterpat Publishing
Hopson, Barieh, Hak Logari and Steve Murgatroyd (1380), Service Management, translated by Dr. Mehdi Irannejad Parisi
List of English resources
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