Providing a strategic planning model for tourist attractions

Number of pages: 190 File Format: word File Code: 30356
Year: 2014 University Degree: Master's degree Category: Tourism - Tourism
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    Dissertation for Master Degree in Tourism Management

    (Tourism Planning and Development) H

    Abstract

    The purpose of this research is: "Presenting a strategic planning model for the tourist attractions of Jiroft city" which is one of the historical cities of Iran and located in the southeast of Kerman province. This city has a history of several thousand years, a great and ancient civilization and a clear manifestation of history and one of the pioneers of human civilization, it has a historical and cultural context and because of its beautiful nature and fruitful gardens, it has been nicknamed the India of Iran. And it has a high potential to develop and attract tourists. In this research, considering the above and understanding that planning for the development of tourism is as necessary as planning for any other type of development, so that it is successful and does not cause problems. While answering these questions, what are the SWOT of Jiroft city? And what is the framework and pattern of strategic planning and also the most important reasons for strategic planning of this city? It will contribute to the development of tourism in Jiroft city. This research is an applied research in terms of its purpose, and its statistical population is all tourism experts and experts who know about Jiroft and the local community. The research tool is a questionnaire, which questionnaire number (1) was distributed among tourism experts and experts and questionnaire number (2) after verifying validity and reliability, according to the size of the community (more than a thousand people) and using Cochran's formula, 384 numbers were distributed in September 2013. The set of findings were analyzed using the assessment matrix of internal and external factors and tools (SWOT) and the specific four strategies were finally determined using the quantitative planning model (QSPM). The results showed that according to the tourism potential of Jiroft city, the offensive strategy is currently a suitable strategy and based on the technique (QSPM), the first strategic priority of tourism development in Jiroft is "planning the development of the destination as a hub of responsible tourism or ecotourism" and then "developing cultural-historical and natural tourism in the region as a factor to create sustainable security".

    Key words: strategic planning, tourist attraction, Jiroft

    Introduction

     

    Tourism is a relatively complex activity that involves several sectors of society and economy. This, without planning, may cause unwanted and unexpected injuries. Now tourism is a relatively new activity in many countries. Some governments and often the private sector do not have or have little experience in how to develop tourism more correctly. In countries where tourism is not very prosperous, planning can provide the necessary guidance for its development. For regions with tourism, planning is often aimed at revitalizing the sector and maintaining its future viability. First, tourism should be planned at regional and national levels. At these levels, planning is related to tourism development policies, structural plans, facility standards, organizational factors and all other elements necessary for tourism development and management. Then, within the framework of national and regional planning, more detailed plans can be prepared for tourism attractions, recreation centers, urban and rural tourism development, and other forms of tourism development (National and Regional Tourism Planning, 12-13).

    The history of modern western planning goes back to at least 200 years ago and urban planning in England (Gan 1998, Williams 1998). Nevertheless, the history of the first objective planning plans of urban areas reaches the time of ancient Greece (Gan, 1998).

    Codified urban planning was developed when the population became increasingly urbanized, and it was mainly a reaction to the increase in the social and environmental harms of urban life (Gan, 1998).

    Some people consider planning only practical common sense. While others believe that planning is a set and cluster of problems that should be carefully explored. In addition, Karnai[1] believes that programming is a separate language that has its own vocabulary and grammar rules.. Tourism planning seeks to create an actionable plan with complete details about the fact that each of the influencing factors in the success of appropriate and acceptable tourism are far beyond plans that only maximize profit.

    Although the development of tourism brings many economic and social benefits, it can also bring many negative effects. Therefore, planners should consider ways to develop that will bring prosperity and prosperity to the host society (Goldner and Ritchie [2], 2009, p. 444).

    One of the economic problems of third world countries, including Iran, is unemployment and its social consequences such as poverty, crime, delinquency and unrest, which is mainly caused by the lack of employment opportunities. The development of tourism can diversify the economy of these countries and attract a percentage of the unemployed, which eventually leads to some negative results caused by unemployment (Dehestani, 2013, 2). .

    However, the optimal exploitation of tourism potentials and the achievement of success in the management and development of tourism in Jiroft depend on the development of a strategic plan in order to provide the possibility of proper and targeted development and exploitation of the city's tourism potential. And they are trying to bring more share of the world market of this industry to their communities. In recent decades, tourism has become one of the most important sectors of economic activity in countries. According to the forecast of the World Tourism Organization (WTO), the income from international tourism will reach 1.6 billion dollars by 2020. As a global system, this industry has taken a significant part of the world's gross product (Azhdari, p. 3).

    To achieve success in tourism development management, tourism planning at all levels is necessary. The experience of many tourism regions in the world has shown in the long term that the planned method for tourism development can bring benefits without causing significant problems and maintain satisfactory tourism markets. Places where tourism develops without planning often suffer from social and environmental problems. These issues are harmful for the residents and unpleasant for many tourists and cause problems in trade and reduce economic benefits. These uncontrollable tourism places cannot effectively compete with planned tourism areas (World Tourism Organization, 2010, pp. 11-12).

    Tourism is a relatively complex activity that includes several sectors of society and economy. This, without planning, may cause unwanted and unexpected injuries. Now, tourism is a relatively new activity in many countries.  Some governments and mostly the private sector do not have or have little experience in how to develop tourism properly. In countries where tourism is not very prosperous, planning can provide the necessary guidelines for its development. For regions that have tourism, planning is often necessary to revive this sector and maintain its future efficiency (Ebrahimzadeh, 2010, 11 and 12). The purpose of developing a strategy [4] is to determine the mission of the company and to identify the factors that threaten the organization or create opportunities in the external environment, often, the implementation of strategies is called the practical stage of strategic management. The purpose of implementing strategies is to mobilize employees and managers and implement the developed strategies. Often, it is thought that in strategic management, the executive stage is the most difficult stage and requires people to commit themselves to the organization, sacrifice themselves and exercise some kind of self-control. The success of the implementation phase of strategies depends on managers being able to motivate employees, and this is an art (not a science). If strategies are formulated but never implemented, the type of action will be nothing but a futile action (David, 2018, 26).

    In strategic management, strategy evaluation [5] is considered the last step.

  • Contents & References of Providing a strategic planning model for tourist attractions

    List:

    Table of contents

    Title..page number

    Chapter 1) Generalities of the research

    Introduction.....1

    Statement of the problem..3

    The importance and necessity of the research.

    Spatial territory of the research...................9

    Users of the research results................9

    Society and statistical sample...........................10

    Definition of specific concepts and vocabulary of the research..............10

    1-11-1) Tourist attraction............................10

    1-11-2) Planning.............................11

    1-11-3) Strategy.............................12

    1-11-4) Strategy planning...................12

    1-11-5) Jiraft................14

    Chapter II) Theoretical foundations

    2-1) Introduction.............................17

    2-2) Journey and travel from Qar's point of view.................................18

    2-3) The words of religious elders about travel.................................20

    2-4) Definition and The concept of tourism system................... 20

    2-4-1) Definition of tourism................... 20

    2-5) History of tourism in Kerman province................... 22

    6-2) History and origin of strategic planning................... 25

    2-6-1) History of strategic planning................. 25

    2-6-2) History of strategic planning in West... 28 2-6-3) History of strategic planning in Iran 31 2-7 Theoretical models of strategic planning 32 2-7-1) Basic strategic planning model 32 2-7-2 Goal-based strategic planning model 33 2-7-3 Strategic planning model Adjustment..............34

             4-2-7) scenario strategic planning model................35

              5-2-7) organic strategic planning model..................36

              6-2-7) Stoner and Freeman strategic planning model..................38

              7-2-7) Bryson’s strategic planning model...................41

             2-7-8) Duncan's strategic planning model.............43

            2-7-13) Whiteman strategic planning model.................50

            14-2-7) Daft strategic planning model..................51

         15-2-7) Gloik strategic planning model..................53

    2-8) Planning dimensions.................54

            2-8-1) Time dimension in the program 54

            2-8-2) Application dimension in planning..................55

                2-8-2-1) Single-use programs..................................55

                  2-8-2-2) Permanent programs.................................................56

              2-8-3) Dimension of breadth in planning..................

              2-8-3-1) Strategic planning...................56

    2-8-3-2) Tactical planning................57

                   2-8-3-3) Operational planning..................................57

    2-9) The importance of tourism planning.................................58

    2-10) Different systems of the strategic tourism planning model.............62

    2-11) Advantages and disadvantages of the strategic model of tourism planning...65

                1-2-11) Advantages.................................65

               2-11-2) Disadvantages................................66

    2-12) Planning of tourism development.................66

    2-13) Evolution of tourism planning.................68

    2-14) Development stages and the evolution of tourism...................70

    2-15) program levels70 2-15) levels of tourism development planning Sub-regional. 74

                2-15-5) Planning at the level of development and land use area. 75

                 2-15-6) Planning at the site level. 75

                7-2-15) Design of facilities. 76

    2-16) Review of conducted research. 76

              2-16-1) Conducted research Inside.76

               2-16-2) Research done abroad.

    2-17) Presentation of the model.

    3-1) Introduction.83

    3-2) Statistical population.83

    3-3) Statistical sample.84

    3-4) Sampling method.84

    3-4-1) Selection of a sample from tourism experts and experts.84

    3-4-2) Selection of a sample from the host community85.84

    3-4-3) sample size.85

    3-5) research method.87

    3-5-1) stage of library studies.87

    3-5-2) stage of field studies.87

    3-5-3) preparation and completion of questionnaires.88

    3-6) data analysis method.88

    3-7) validity Questionnaire. 89

    3-8) Reliability of the questionnaire. 89

    3-9) Statistical tests. 90

    3-10) A brief look at the case study. 90

    3-10-1) Name of Jiroft. 90

    3-11) General appearance of Jiroft city. Geography. 91

    3-11-1-1) Introduction of the city. 91

    3-11-1-2) Country divisions of the city. 91

    3-11-1-3) Weather. 91

    3-11-2) Features and demographic indicators of the city. 92

    3-11-2-1) Population and manpower. 92

    3-11-2-2) Historical background.93

    3-12) Explanation of the current status of the economic-social sectors of the city.93

    3-12-1) Features and productive economic indicators of the city.93

    3-12-1-1) Agriculture and natural resources sector.93

    3-12-1-2) Natural resources.94

    3-12-1-3) Department of Water Resources.95

    3-12-1-4) Department of Industry and Mining.96

    3-12-1-5) Department of Environment.96

    3-13) Historical Monuments and Sightseeing and Tourism Attractions.97

    3-13-1) Works of Daqyanos City and Kanarsandal Hills.98

    3-13-2) Semoran Castle.99

    3-13-3) Museum of Cultural Heritage.100

    3-13-4) Heydari Cemetery or Tomb.102

    3-13-5) Shoaib Cave.102

    3-13-6) Chahan Artesin.102

    3-13-7) Bondar Dosari. 103

    3-13-8) Waterfalls. 103

    3-13-9) Delfard village. 104

    3-13-10) Other historical monuments and religious and sightseeing places. 105

    3-13-11) Handicrafts. 105

    3-13-12) Manners and Customs. 106

    13-3-13) Celebration of the century. 108

    Chapter 4) Analysis of findings

    4-1) Introduction. 111

    4-2) Review of demographic indicators and descriptive questions. 111

    4-3) Data analysis method. 128

    4-3-1) Evaluation matrix of factors. External. 128

    4-3-2) Evaluation matrix of internal factors. 132

    3-4-3) SWAT analysis. 136

    4-3-4) Internal and external analysis. 140

    4-3-5) Quantitative strategic planning matrix. 141

    Chapter 5) Discussion, conclusions and suggestions

    5-1) Introduction.147

    5-2) Discussion and conclusions.147

    5-3) Conclusions from descriptive questions.149

    5-4) Analysis of tourism strengths, weaknesses, threats and opportunities.150

    5-5) Conclusions from strengths.151

    6-5) Conclusions from points Weakness. 151

    5-7) Conclusions from the opportunities raised. 152

    8-5) Conclusions from the threats raised. 152

    9-5) Conclusions from the evaluation matrix of external factors. 152

    5-10) Conclusions from the evaluation matrix of internal factors. 153

    5-11) Conclusions from the SWAT matrix.

Providing a strategic planning model for tourist attractions