Contents & References of The effect of Michael Porter's competitive model on the activity of insurance companies in Isfahan province
List:
Table of Contents
Abstract .. 1
Introduction .. 2
Chapter One: Research Overview
1-1) Research Problem .. 4
1-2) Research Necessity .. 5
1-3) Research Objectives .. 5
1-4) Research assumptions .. 6
1-5) Research scope .. 6
1-6) Research variables .. 7
1-7) Definition of words and terms. 7
1-8) research framework.. 8
1-8-1) Michael Porter's 5-facet model. 10
1-8-1-1) The threat of newcomers or new and potential competitors. 10
1-8-1-2) Threat of substitute products or services. 10
1-8-1-3) bargaining power of buyers. 11
1-8-1-4) bargaining power of suppliers. 11
1-8-1-5) The level of competition between current competitors. 12
1-8-2) The concept of competitiveness. 12
1-8-3) Developing a strategy in a competitive industry. 13) 1-8-4) Comparative model of the insurance industry with Porter's 5-faceted model. 13
1-8-4-1) Compilation of Porter's competitive factors in the insurance industry. 14
Chapter Two: Review of research literature
Introduction.. 25
2-1) Research background.. 26
2-1-1) Research history inside the country. 26
2-1-2) Research history abroad. 27
2-2) The role of insurance.. 30
2-3) History of insurance.. 35
4-2) The evolution of insurance.. 36
2-5) The beginning of the insurance profession.. 37
2-6) The history of insurance in Iran. 40
2-7) The position of the insurance industry after the Islamic revolution of Iran. 46
2-8) Definition of the term insurance.. 47
2-9) Transformation program in the country's insurance industry. 48
2-10) Prospects and objectives of macro insurance. 48
Chapter Three: Research Method
Introduction .. 57
1-3) Research Method .. 58
3-2) Statistical Society .. 59
3-3) Determination of Sample Size .. 59
3-4) Sampling Method .. 62
3-5) Information gathering method. 63
3-6) Determining the validity of the questionnaire. 65
3-7) data analysis method. 67
Chapter 4 of data analysis
Introduction.. 68
4-1) Examining demographic characteristics of insurance agents in Isfahan province. 69
4-2) Analysis of research hypotheses. 74
Chapter Five Conclusions and Suggestions
Introduction .. 95
5-1) The results of examining the demographic characteristics of insurance agents in Isfahan province. 95
5-2) The results of the analysis of research hypotheses. 96
5-3) suggestions.. 100
5-3-1) suggestions to improve the performance of insurance companies in Isfahan province. 100
5-3-2) research limitations. 101
5-3-3) Suggestions for future research. 102
Persian sources.. 103
Latin sources.. 105
ABSTRACTE. 106
List of tables
Table 3-1: The size of the statistical population. 59
Table 2-3: Calculation of statistical sample size. 61
Table 3-3: Relationship between questionnaire questions and research variables. 64
Table 3-4: Cronbach's alpha test output. 66
Table 1-4: Frequency table of the number of representatives from each insurance company in Isfahan province. 69
Table 2-4: Education frequency table of insurance agents in Isfahan province. 70
Table 4-3: Gender frequency table of insurance representatives in Isfahan province. 71
Table 4-4: Frequency table of activity history of insurance agents in Isfahan province. 73
Table 4-5: Table of frequency of activity of insurance agents in Isfahan province. 73
Table 6-4: Smirnoff chromograph test table for the data of Dana Insurance Company. 74
Table 7-4: Smirnoff chromograph test table for Asia Insurance Company data. 75
Table 4-8: Smirnoff chromograph test table for Razi insurance company data. 75
Table 9-4: Smirnoff chromograph test table for the data of the new insurance company. 76
Table 4-10: Descriptive statistics of sub-hypothesis test 1. 78
Table 4-11: Statistics of variance analysis test of sub-hypothesis 1. 79
Table 4-12: Descriptive statistics of sub-hypothesis test 2. 81
Table 4-13: Statistics of variance analysis of hypothesis Sub 2. 81
Table 14-4: Descriptive statistics of sub-hypothesis test 3. 84
Table 4-15: Statistics of variance analysis test of sub-hypothesis 3. 85
Table 16-4: Descriptive statistics of sub-hypothesis test 4. 87
Table 4-17: Statistics of variance analysis test of sub-hypothesis 4. 88
Table 18-4: Descriptive statistics of sub-hypothesis test 5. 90
Table 4-19: Statistics of variance analysis of hypothesis90
Table 19-4: Variance analysis test statistics of sub-hypothesis 5. 90
Table 20-4: Descriptive statistics of the main hypothesis test. 92
Table 21-4: Statistics of variance analysis of the main hypothesis. 93
Table 22-4: Friedman test statistics for ranking Porter's factors. 94
List of charts
Chart 4-1: Frequency chart of insurance companies. 69
Chart 4-2: Education frequency chart. 70
Chart 3-4: Gender frequency chart. 71
Chart 4-4: Activity history frequency chart. 72
Chart 5-4: Frequency diagram of the place of activity. 73
Chart 6-4: Changes in the average variable of sub-hypothesis 1 for four insurance companies. 79
Chart 7-4: Changes in the average variable of sub-hypothesis 2 for four insurance companies. 82
Chart 4-8: Changes in the average variable of sub-hypothesis 3 for four insurance companies. 85
Chart 9-4: Changes in the average variable of sub-hypothesis 4 for four insurance companies. 88
Chart 4-10: Changes in the average variable of sub-hypothesis 5 for four insurance companies. 91
Chart 4-11: Average changes of the main hypothesis variable for four insurance companies. 94
List of figures
Figure 1-1: Michael Porter's 5-sided diagram. 10
Figure 1-2: Comparative model of the insurance industry with Michael Porter's 5-faceted model. 23
Source:
Persian sources:
Aker, David, 1386, Strategic management of the market, translation: translated by Dr. Hossein Safarzadeh, Dr. Ali Akbar Farhangi and Mehdi Khademi, Tehran, Payam Puya Publications.
Agakhani, Shima, 1390, Competitive advantages of Iran's switchboard market (case study of Pars Tablo Company), bachelor's thesis, Faculty of Management and Economics - Payam Noor University of Alborz Province. Ashton, Robert, 2013 How to sell, translated by Ahmad Rusta, first edition, Tehran, Kolk Simin. Central Insurance J.A.A. Iran, Research School of Insurance. 1382 Khaki, Gholamreza, research method with an approach to thesis writing, 1st edition, Tehran, Reflection Publishing. The management of Allameh Tabatabai University, Tehran.
Danesh Pejonjad, Nazgol, 2013, examining the impact of Porter's five competitive forces on the success of Beton Radieh Construction Company, Master's thesis, Faculty of Management, Payam Noor Alborz University. 1381, How to sell insurance services, 2nd edition, Tehran, Prosor.
Rusta, Ahmed and Mohammad Ali Bakshizadeh, 1392, Marketing of insurance services, Mashhad Vaggan Khard.
Salehi, Mahmoud, 1388, Insurance Law, Central Insurance Research Institute.
Kotler, Philip, 1385, Marketing Management, translated by: Bahman Faruzandeh, Tehran, Learned.
Kirimi, Ayat, 1390, Perspectives of the country's insurance industry (collection of insurance articles), Jangal Publications, 1st edition, Mohammad Beigi, Ali Azam, 1388, Insurance guide for the family, Central Insurance of the Islamic Republic of Iran.
Kirimi, Ayat, 1388, property and liability insurances, Tehran, Azmon. Islamic Republic, Insurance Research Institute.
Lovelock, Christopher, 1389, principles and management of service marketing, translated by: Bahman Faruzandeh, Isfahan, learned.
Madani, Ali, 1369, statistical inference 1 and 2, Tehran University Press.
Nakhei, Amir Hossein, 1386, insurance and its role in economic development, Audit Institute Publications
Nili Mustafa, 1378, analysis of ways to increase service sales in insurance companies, master's thesis, Faculty of Management, Payam Noor Karaj University. Nik Gehar, Abdul Hossein, 1388, research methods in social sciences, Totia Publications, 4th edition. Latin sources: 23. Mar?a José Ruiz Ortega, Competitive strategies and firm performance: Technological capabilities' moderating roles, University of Castilla-La Mancha, Spain, Journal of Business Research 63 (2010) 1273–1281.
24. Mohammad Farahat Farahat.