Evaluation of the abilities and capabilities of the elements of the old fabric of May in the development of the tourism industry

Dissertation for receiving a master's degree (M.A

Field: Geography and Urban Planning

Abstract:

As we know, with the significant increase in population and the modern development and industrialization of cities, the problems of more people, which along with these problems, the issue of people's leisure time was brought up due to the lack of leisure facilities in our society, made urban practitioners and planners think of solutions in order to overcome this problem. provide that one of these solutions to overcome such problems was the use of abundant and rich resources to attract tourists so that they can have an active presence and compete with other countries in this field.

Of course, due to its precious historical background and geographical location, Iran has a lot of cultural and historical capacities to achieve development in the field of tourism. In order to achieve these goals, it is necessary to provide appropriate infrastructure, optimal management, and the cooperation of relevant institutions May the Iranian society be able to succeed considering its weaknesses in these fields.

Therefore, we should not consider these issues separate from urban planning. From the economic aspect, tourism is one of the factors of economic improvement and growth. Because by providing infrastructure in this field, it creates employment, income generation, added value of environmental resources. that tourism has very important effects not only economically but also in terms of providing services and also culturally. Because it proves the cultural values ??of the communities, introduces the native values ??of the region and opens the communities to the people of foreign communities and develops the capacities of the regions, which is the reason why we should not separate the category of tourism from urban planning.

The old fabric as one of the tourism hubs in Semnan city needs more attention and the possibility of opinions in order to play a role in tourism in a favorable way.

In this regard, the research assumptions are set as follows:

It seems that knowing the tourist capacities of the elements and cultural components of the old context (effective advertising) can play an effective role in the development of tourism in the studied area.

c) It seems that appropriate investment (in terms of facilities and infrastructure) can play an effective role in the development of tourism in Semnan. Finally, by using the SWOT model, a more comprehensive view of the tourism category can be obtained. In this matter, according to the analysis of information and awareness of the problems, solutions have been presented to solve them, although plans and solutions alone cannot solve the problems immediately. Economic sectors have grown more. Which not only economically creates employment and income. . .  It has also caused acquaintance with cultures, fight against unemployment, social corruption and increase the welfare of the society. So that it is so important in the economic and social context. which economists call this industry ((invisible exports)).(Saqai, October 2009, Tourism Studies Site)

The importance of tourism in the current era is mostly dependent on its economic cycle, which has a high capability in the field of local and international economic dynamics, such as tourism consumption, government and private investment, as well as exports in the tourism industry in 2004, a city equivalent to 5.9% of around 5.5 trillion. has had dollars (Goli, 2017, Aftab site)

Tourism can be considered one of the important industries for countries that have not been successful in the field of production and export at the global level. Although Iran has not been very successful in the world tourism, it has rich resources in the field of tourism. According to the report of the Cultural Heritage Agency, Iran's rank in world tourism in 2018 is 137 out of 183 countries, this rank confirms that Iran has not grown much in this field.Research has shown that the countries that have reduced the dominance of the government from the activities and the field of tourism have faced a great demand in this industry without the participation of the private sector and the support of the government and other factors, including the establishment of life and financial security of foreign tourists and the creation of favorable infrastructure and amenities in this field and regular and coordinated (modern) advertising. . . Tourism development is not possible. In Iran, the tourism industry needs macro and long-term planning, standardization, as well as the use of global trade in the localization of tourism industry services, which can greatly help the activists in this field. (Goli, 2017, Aftab site)

Iran should make efforts in this field because it not only causes economic development and income generation, but also creates suitable infrastructure and enriches the society's culture and preserves the environment due to the awakening of the people and their awareness of the value of the heritage of their region, and the awareness and information of the people in this field also increases. Among the countries that have been most successful in attracting tourists, Switzerland has been able to have a superior position in this field by using its actual and potential capacities. (Goli, 2017, Aftab site)

Thus, after the oil and automobile industry, the tourism industry ranks third among the world's industries, but it is still the most important industry. Because oil is the result of a natural process and like the machine-building industry, it is decaying and you cannot draw a bright future by using them, but the tourism industry is a stable industry, and the more the society progresses, and the machine-based life, the more this industry shows its importance. (Saqqaei, October 2009, tourism studies site)

In the course of tourism, cities are noticed by tourists that have several attractions or at least one of them, such as the presence of shrines, scientific, cultural and historical works, recreational and accommodation facilities, communication facilities, and the existence of various markets and sales. However, the flow of urban tourism cannot be summed up only in the presence of attractions. In such a way that tourism as a product is the result of the intertwining of various factors, each of which has significant effects on the flow of tourism. In addition, the knowledge of tourism is also important in the field of urban tourism. Understanding tourism in relation to the nature and pattern of its spatiality helps in adapting the flow of tourism with local location to an endogenous development process, while only considering the profitability of tourism without knowledge can create many challenges for local residents. (Saqai, October 2009, tourism studies site)

So, as we said, we conclude that Iran is also due to the suitable potentials and with a history of several thousand years of civilization and historical attractions such as Takht Suleiman, Takht Jamshid, Arg Bam, Soltanieh, Naqsh Jahan, Soltanieh Dome, Chaghazenbil, Pasargad, Biston, and so on. . . which has been registered by the World Heritage Convention and also religious places, has attracted many foreign and domestic tourists. (Saqqaei, October 2009, tourism studies site)

All this, as mentioned in the previous content, with optimal management and the cooperation of the relevant agencies with a macro and long-term planning along with the creation of services and infrastructure such as suitable roads, electricity, network and transportation facilities, telephone, hotel and desirable amenities. . . It can have positive results in this field.

Problem outline:

Tourism is the exact Persian equivalent of the word tourism in English, French and German, which is translated as ``journey'' in Persian. The root of this word is derived from the modification of Greek and Latin tomus. It was imported from Greece to Spain and then to France and England. This term tourist, which has a common meaning in the pronunciation of this word in most of the living languages ??of the world, has been common since the 19th century. In the past, the French nobles had to travel to complete their education and gain the necessary life experiences. At that time, these young people were called tourists. And later, this term was used in France for those who traveled to France for entertainment, spending time, and sightseeing. Little by little, tourit entered other languages ??and from that word tourist came into being From that time, tourist and tourism were said to some travelers whose purpose was rest and tourism, entertainment and getting to know people and not earning money and employment. www.hamshahrionline.