The position of religious propaganda in the country's cultural policies and plans, a comparative study of five periods of the country's development programs and the twenty-year vision document

                              Master's thesis on propaganda and cultural communication

Abstract:

The purpose of this research is to investigate the place of religious propaganda in the policies and cultural planning of the country, a comparative review of five periods of economic, social and cultural development programs of the country and a twenty-year vision document. Since this research is practical and belongs to the category of qualitative research, the method of documentary studies has been used. The research content consists of five economic, social and cultural development programs of the Islamic Republic of Iran and the country's twenty-year vision document. According to the results obtained in this research, in the first and second programs, no specific model was used to compile the culture section. Attention to the culture and religious propaganda section in the cultural planning of the first and second plans has been very weak, so that in the first plan, only one note out of 52 comments and 6 notes out of 101 notes in the second plan has addressed the field of culture and religious propaganda. From the third plan onwards, the plans were set with a more realistic view, and as we moved forward, more of the planning principles were observed in the plans, so that the fifth plan is more comprehensive than the other plans. Through the survey, it was found that the country's planners have used the development-oriented model to compile the third, fourth and fifth plans. In all the plans, an exemplary approach to the relationship between religion and culture was observed. Only the fourth and fifth development plans have been prepared and compiled after the twenty-year vision document. Based on the observations made in the 20-year perspective of religious culture and propaganda, it has been well taken into account. According to the survey conducted, the culture department in the fourth and fifth programs is in line with the goals outlined in the twenty-year vision document.

Culture is a collection of beliefs, rituals, thoughts, customs and values ??that govern society. In other words, culture is a category that finds meaning at the level of society and group and in the interaction between these two. In fact, culture is an all-encompassing category and people consciously and unconsciously benefit from it and influence it. Culture is considered to be the most important factor in characterizing and flourishing the hidden talents of the people of the society and it expresses the identity of a society. Every human society has its own culture, which is rooted in the history, customs, language, religion and beliefs of that society. Culture has long been the focus of different sections of society, especially thinkers and politicians, and since it was recognized as the basis of development, attention to it has increased. From this time forward, every society and country that seeks development must pay attention to its cultural roots and take basic steps towards its dissemination and development. is The success or failure of many organizations, companies or even governments depends on their advertising activities. Advertising is an attempt to establish a persuasive communication to change or stabilize people's attitudes, which expresses their future behavior, and without a doubt, advertising can be a strong force for change.

Religious advertising is no exception to this rule, and it has been ongoing for fourteen hundred years, and the continuation of this is undoubtedly effective and will bring more and more fruitful results.

But what is the relationship between religion and culture and how should it be. There are different theories about this relationship, some like: Hofstede and Durkheim believe that religion is a product of culture.

Some others believe that religion is one of the factors that create culture, and the third approach that exists in relation to these two is that religion is the source of culture creation. This is where the question comes to mind, what is the real place of religious propagation in culture and how far is its influence. In order to find a reasonable and logical answer, one should do a deep exploration. Today, the advertising budget in the world is such that in most of the colonial countries, this budget is proportional to the arms budget. The issue of propaganda is of particular importance because a school and ideology can reach its peak and live longer when it can communicate with people and human societies.(Hasanqalipour, 2008)

Therefore, if a school is unable to establish communication and rise, it will be forgotten and destroyed in the face of the wave of propaganda of dominant cultures. Propaganda in Islam is also a subject of special importance. Understanding the principles, conditions, characteristics and tools of religious preaching can be our way forward in this age. The Holy Prophet (PBUH) used a consistent and coordinated way of preaching that he was able to convey the pure and clear ideas of God to the world.

The system of the Islamic Republic is also based on religious and religious leaven and has a completely religious nature. On this basis, it is necessary for this nature to flow directly and in accordance with the requirements of the time in all the components and departments of the system and at the levels of society, especially the different levels of cultural planning and policies of the country.

Among this, there is a very important question and that is whether the promotion of religion has been paid attention to in the cultural planning of the country and where is the place of the promotion of religion in these plans and policies of the country, which should be answered.

General words: promotion, religion, Religious propaganda, culture, cultural politics

Importance of research:

Islamic religion is a universal and eternal ritual that came to explain and regulate the relationship between God, man and the world. In order to realize the features that arose from its finality, such a religion must also be preachy and use all the capacities to expand itself so that its heavenly concepts and messages reach all people forever and everywhere and the completion of the proof is realized. In order to achieve this goal, the necessary arrangements must be made and the necessary tools must be used. Propagation of religion in policies and macro-cultural planning of the country by the country's planners is one of the most important measures that should be taken into account. Therefore, the question of how much attention the authorities pay to the religious promotion category in the cultural planning of the country, makes this research necessary.

Objectives of the research:

Governments in today's era, considering their material and human resources and their position in the current political systems, have a very high ability to invest in culture, policymaking and cultural planning. On the other hand, policy making and cultural planning in the Islamic Republic of Iran has been strongly influenced by the Islamic nature of the government. The type of political system, the influence of religious scholars, political leaders, as well as the religious demands of the people from the government are all factors that can be very influential on cultural policy-making.

The main goal:

The main goal of this research is to examine the place of the propagation of religion in the cultural planning and policies of the country (the five development programs of the Islamic Republic of Iran and the twenty-year vision document).

Subsidiary goals:

In this research, while investigating the main goal, the secondary goals are also followed, which are:

1) Investigating the amount of attention paid to the field of culture in the five development programs of the Islamic Republic of Iran

2) Investigating the amount of attention given to the field of culture in the twenty-year vision document of the Islamic Republic of Iran

3) Investigating the amount of attention paid to religious propaganda in the five development programs of the Islamic Republic of Iran

4) Investigating the amount of attention paid to religious propaganda in the twenty-year vision document of the Islamic Republic of Iran

5) Comparative study of five development programs of the Islamic Republic of Iran in the cultural sector and religious propagation based on the twenty-year vision of the Islamic Republic of Iran

Research background:

Cultural policy is a new category in Iran. In the last few years, efforts have been made to implement the policy process and few books, theses and articles have been written in this field. Many conferences have been held where experts have discussed and exchanged opinions in this field.

Theses:

Among the theses that have investigated the structure of planning in Iran, we can refer to the master's degree thesis of Mrs. Marjan Zakai at the University of Tehran as an evaluation of the structure of planning in Iran: looking at the second program of economic, social and cultural development. This research is prepared in 4 chapters. After the introduction, the theoretical framework of planning is presented in the first chapter. In this chapter, the position of command economy in economic systems and the necessity of planning has been discussed. After understanding the necessity of planning, in this chapter, the definition of planning, types of programs and planning stages are mentioned in the theoretical framework. The second chapter is dedicated to the history of planning in Iran