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Investigating the role of new media in promoting the religious culture of Sourah and Tehran University communication students

Number of pages: 166 File Format: word File Code: 30078
Year: 2013 University Degree: Master's degree Category: Social Sciences - Sociology
Tags/Keywords: Media - New media - Religious culture - The role of new media
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  • Summary of Investigating the role of new media in promoting the religious culture of Sourah and Tehran University communication students

    Academic Thesis in Master's Degree in Communication, Advertising Orientation and Cultural Communication

    Abstract:

    This research aims to investigate the role of new media in promoting religious culture among communication students of Tehran and Soura University. The main question of this research is whether there is a relationship between new media and the promotion of religious culture? In this research, taking advantage of the opinions of experts, the results of previous research and the author's personal observations, the use of media in three areas is the type of use, the amount of use, and the place of use, and the contextual variables including (gender, age, level of education, employment status) have been considered as independent variables and religious culture as a dependent variable.

               This research is exploratory-descriptive and its method is survey. The statistical population of this research is all the students of Tehran University and Sourah University, whose number is 700. Out of this number, 246 people were selected through Cochran's formula using a combination of cluster and random sampling (available). The results of the investigation and testing of the research hypotheses showed us that between individual components such as gender, marital status, etc. There is a significant relationship with the place of using new media, on the other hand, no significant relationship was found between marital status and gender with the amount of new media use, and based on the results of this study, 48% of students only use new media, whose average age is between 20-30. The validity of this research is of a formal type and its reliability according to Cronbach's alpha coefficient for the dependent variable of the research is 75%. Vocabulary Key: media, new media, religious culture, the role of new media

    The current era has been called the age of communication revolution, the expansion of societies and successive developments and the entry of mass communication tools into the privacy of social groups caused each unit, institution or organization to find new dimensions.

    Today, mass communication tools and media, both traditional and new, have become one of the most important tools in our lives, and all societies aim to achieve goals such as: information, education and learning, culture. Creating, guiding and guiding, increasing social and religious awareness and more importantly preventing immorality, they use the dimensions and religious affairs of the media. Of course, religious educational purposes are hidden in all these goals. On the one hand, religion is one of the topics that has opened its way in the media today, but this presence has always faced historical ups and downs that has a close relationship with the culture of the society, and the passage of time has shown that not only religion and the media are not incompatible with each other, but religion is the real need of people, which they search for in every corner of their lives. and social networks (MySpace, Twitter.) are the main and most important ways of acquiring knowledge, information and knowledge resources, and they are among the main players in the transmission and education of religious concepts, and despite the problems that exist in their path, they attract many audiences.

    The media play a vital role in modeling and explaining the desirable norms of society. These norms should be modeled based on the culture of the people of a society. and be explained. If the culture of the society is based on religious norms, surely the media approach should be based on the generalities and norms defined by the society and religious culture. If the media do not have a correct understanding of the cultural goals and policies of the society, or if they make mistakes in their relationship with religion and religious goals, they will create an irreparable cultural and ideological crisis, which will cause the youth and students of the society to distance themselves from morals and ideals and make them regress.

          Of course, it does not mean that all the media of a society are religious media, but it means that they should act in the framework defined for the media of a religious society, which is only a general moral. Media in religious societies have a concept beyond a communication tool. A media that has the task of transmitting religious concepts and the so-called propagation of religion is considered a religious media, whose definition depends on the type and way of religion's attitude to the innovations of the day and its dealings with the variety of media. In a religious society, it is very important how to convey religious principles and culture to the audience..

    When talking about religious media, religious culture and religious culture building are also brought up.  Now the question that arises here is what role does the media play in these changes and developments? And that religion and media are two complements together, can they create a comprehensive and desirable religious culture? In the course of this research, we are looking for whether new media, like traditional media, have the ability to promote religious culture among students? Religion and religious culture are among the people because the relationship between religion, the media or religion and mass communication and the way of their objective interaction is one of the central, extensive and multi-layered issues that have focused the minds of religious scholars and media scholars in the last few decades. The media are considered the biggest, best and fastest means to propagate religion, but today the spread of the Internet and new communication and information technologies has led to the emergence of virtual space around the world. It has become a reality that one of the tools that can connect collections is the existence of social networks that make communication easier and the transfer of information faster, and currently these networks or new media are a place or a way to communicate between people.

    These networks try to first create the belief in the user's mind that these networks are the place of special people and groups with a special mentality and the young people, especially students, who are the largest group of audiences and users of new media, especially Social networks like Facebook. They are considered to be members of these services with the idea that in this space there is a free flow of information exchange without any censorship or restrictions and they can use it more easily and better. In such a way that these media play an important role in de-religious and diminishing the religious beliefs of young people, so that during the revolutions of African countries and the Middle East, these media, especially Facebook and As one of the important and influential levers and weights, they played a fundamental role.

          For this reason, we intend to investigate these media in all aspects and explain our position towards them (new media) because it is not out of two situations:

    This new phenomenon can serve religious propaganda.

    This magical technology affects the thoughts and behavior of the audience.

    2-1- Design and limitation of the topic

                  Considering that the main topic of this research is to examine the role of new media in the promotion of religious culture and since in addition to the three main factors, lack of time, budget and human resources (personnel) as well as the extent of the statistical population (students) and the multiplicity of new and traditional media are also involved, the researcher decided to examine only students among the students of the whole country. I will be satisfied with the communication between Surah and Tehran, and from among them, I will examine the role of new media in promoting culture, and finally limit the subject under investigation as follows: Investigating the role of new media in promoting religious culture (students of communication between Surah and Tehran). has been  The spread of different values, exposure to different thoughts and tendencies are among the threatening factors, based on studies, the use of new media, especially social networks, and the effectiveness of this space in terms of the extent of the Internet and the accessibility of everyone, even people who live in remote places with limited facilities, is increasing in Iranian society, especially among students. It creates an irreparable belief and this issue makes the youth and students who are the most users of these media away from morals and ideals and pulls them back. Therefore, the importance of research is to identify the role of new media and try to use the media in promoting religious propaganda.

  • Contents & References of Investigating the role of new media in promoting the religious culture of Sourah and Tehran University communication students

    List:

    Table of Contents

    Chapter One: General Research. 1

    Introduction.  2-3

    1-1- Statement of the problem. 3-4

    2-1- Design and limitation of the topic. 4

    3-1- Importance of the topic. 4

    4-1- Necessity of the topic. 5

    4-1- Research goals. 5

    1-4-1- Main goal.5

    2-4-1- Secondary goals.5

    Chapter Two: Review of the theoretical literature of the research. 6

    Introduction. 7

    First speech: Background of the research. 8

    1-1-2- Domestic backgrounds. 8-10

    Criticism of the mentioned domestic researches. 10

    2-1-2- External backgrounds. 10-11

    Criticism of the mentioned foreign researches. 11

    The second discourse: media (new and traditional). 12

    1-2-2- The concept of media. 12-14

    2-2-2- Types of media roles. 14-15

    3-2-2- Types of media. 15

    4-2-2- Types of new media. 16-19

    5-2-2- Social media virtual. 20-23

    6-2-2- The paradigm of new media. 26-24

    7-2-2- Features and functions of new media. 27

    8-2-2- Summary.  28-29

    9-2-2- Communication and traditional media. 30

    10-2-2- The most important features and functions of traditional communication. 31-32

    11-2-2- Familiarity with traditional religious media. 32-36

    12-2-2- Dimensions of traditional communication model in Iran. 37-38

    Third speech: culture and Religion. 39. 1-3-2- The lexical concept of culture and its indicators. 39-40. 2-3-2- Historical background of the concept of culture. 40-43. 3-3-2- Religion. 44. 4-3-2- Definition of religious culture. 45-46.

    6-3-2-Traditional and modern advertising of religious messages in the media.47

    7-3-2-Characteristics of traditional and modern advertising.48-49

    8-3-2- The message delivery aspect of the media for religion.49

    9-3-2- Types of discourse.50

    10-3-2- The aspect of media discourse for religion.50

    11-3-2- "media religion" or "religious media".51

    12-3-2- the most important services of the media to religion.51-52

    13-3-2- the most important services of religion to the media.53-54

    Speech IV: theories.55

    1-4-2-instrumental or instrumentalist theory.55

    2-4-2- Essentialist approach.56-57

    3-4-2- Contingency or contingent theory.58

    4-4-2- Emphasis theory.59-60

    5-4-2- Use and satisfaction theory.61-62

    6-4-2- Anthony Giddens: construction.63

    7-4-2- Theory of cultural changes.64

    8-4-2- Dependency theory.65-66

    9-4-2- Theory of new media.67-68

    10-5-2- Theoretical framework of research.69-70

    6-2- List of variables.71

    7-2- Questions Research.71-72

    8-2- Research hypotheses.72-73

    Chapter three: Research method.74

    Introduction.75

    1-3- Research type and method.76

    2-3- Theoretical and operational definition of concepts and variables. 76-84

    3-3- Analysis unit..84

    4-3- Statistical population..84

    5-3- Sample size and sampling method.84

    6-3- Information gathering technique.84

    3-7- Data processing technique.85

    3-8- Statistical tests used.85

    9-3- Validity and reliability of research.86

    Chapter four: review of findings Research. 87

    Introduction. 88

    1-4- review of descriptive level findings. 112-89

    2-4- review of analytical level findings. 113

    1-2-4-. Main hypotheses. 113-114

    2-2-4- Secondary hypotheses. 114-123

     

     

    Source:

    List of references

     

    Storat M. Hoover and Nat Lundbay, (1389), Rethinking Media, Religion and Culture, translated by Masoud Aryainia, third edition, Tehran: Soroush

    Osullivan Tom Vadigaran, (1385), Key Concepts of Communication, translated by Mirhossein Rais Zadeh, 1st edition, Tehran: New Era

    Inglehart Ronald and Welzel Christian, (1389), Modernization, Cultural Change and Democracy, translated by Yaqub Ahmadi, 1st edition, Tehran: Kavir

    E White, Robert, The role of religion and media in the construction of culture: Rethinking about media, religion and culture, 3rd edition, Tehran: Soroush 1389

    Bahner, Naser, (1387), Media and religion, second edition, Tehran: Broadcasting Research Center

    Babi, Earl, (1387), research methods in social sciences, volume two, fifth edition, Tehran: Side

    Paster, Mark, (1378), The Second Age of Media, translated by Gholamhossein Salehiar, Tehran: Iran

    Hosni, Mohammad, (1383), existence of the West and Technological media, first edition, Qom: Center for Islamic Research, Sedah andHoover and Nat Lundbay, (2009), Rethinking Media, Religion and Culture, translated by Masoud Aryaniya, third edition, Tehran: Soroush

    O'Sullivan, Tom Vadigaran, (2008), key concepts of communication, translated by Mirhossein Raeeszadeh, first edition, Tehran: New Chapter

    Inglehart Ronald and Welzel Christian, (2009), modernization, cultural change and democracy. Translated by Yaqub Ahmadi, first edition, Tehran: Kavir

    E White, Robert, The role of religion and media in the construction of culture: in rethinking about media, religion and culture, third edition, Tehran: Soroush 1389

    Bahner, Nasser, (1387), Media and religion, second edition, Tehran: Broadcasting Research Center

    Babi, Earl, (1387), research method in Social Sciences, second volume, fifth edition, Tehran: Semit, Pasteur, Mark, (1378), The Second Age of Media, translated by Gholam Hossein Salehiar, Tehran: Iran, Hosni, Mohammad, (1383), the existence of the West and technological media, first edition, Qom: Center for Islamic Research in Broadcasting, Dreyfus, Hubert, (1383), about the Internet, a philosophical look at the Internet, translated by Ali Malakeh, Tehran: Gamno

    McQuail, Dennis, (1382), an introduction to the theories of mass communication, translated by Parviz Ajjali, first edition, Tehran: Media Studies and Research Center

    Dehkhoda, Ali Akbar, (1373), Dehkhoda dictionary, twelfth volume, first edition, Tehran: University of Tehran

    Rouh El Amini, Mahmoud, (1384), the field of cultural studies, eighth edition, Tehran: Attar

    Sabhani, Jaafar (1387), Forough Ebedit, first volume, 16th edition, Qom: Office of Islamic Propaganda of Qom Seminary

    Sourin, Werner and Tankard James, (1381), communication theories, translated by Alireza Dehghan, Tehran: University of Tehran

    Ziyai Pervar, Hamid, (1388), applied technologies of electronic public relations, Tehran: Haft Public Relations and Advertising Company Advertisement

    Farqani, Mohammad Mahdi, (2013), An introduction to traditional communication in Iran, third edition, Tehran: Office of Media Studies and Research

    Castells, Manuel, (2014), Age of Information; The emergence of a networked society, translated by Afshin Khakbaz, Ahmed Aliqlian, first volume, first edition, Tehran: new design

    Kashani, Majid, (2013), the role of the media on religiosity and religiosity in different societies, first edition, Tehran: Farhang Research Institute, Communication Arts

    Giddens, Anthony, (2017), the consequences of modernity, translated by Mohsen Talasi, Tehran: Center publishing

    Masoodi, Omid Ali, (1390), analysis of the content of religious blogs in Iran, first edition, Tehran: Farhang Research Center, Art of Communication

    Moin, Mohammad, (1386), Farhang Moin Farsi, second volume, second edition, Tehran: Zarin

    Mehdizadeh, Seyed Mohammad, (1391), theory of media, popular ideas and critical views, second edition, Tehran: Hamshahri Publications

    Mahdavi Keni, Mohammad Saeed, (1390), Religion and Way of Life, Third Edition, Tehran: Imam Sadiq University (AS)

    Nasr, Seyed Hossein, (1359), Science and Civilization in Islam, translated by Ahmad Aram, Tehran: Khwarazmi

     

     

    List of Internet Resources and Quarterly Journals

    Ebrahimi, Marzieh, "Paradigms of New Media" Taken from Journalism & Tourism blog, 5 February 1389

    http://marziyeh-ebrahimi.blogfa.com/post-14.aspx

    The General Department of Education and Research of the Political Deputy of Broadcasting of the Islamic Republic of Iran, "New Media", taken from Dana News news agency website, 3 September 1388

    www.Dananews.ir

    Arjmand, Atiyeh, "Online social media and its application in internet marketing", taken from the web site of technologists of Jahan Mawara Mahfouz, 15 August 2018

    http://blog.mavara.co/posts/ads-marketing/Social-Media.html

    Ismaili, Mohsen, (2012) "The legal position of the mission of the media", Communication Research Quarterly, Year 10, Number 35

    Hosseini, Seyyed Hasan, "Religious media or media religion", taken from the website of Qom Broadcasting College, 23 Mehr 1391.

    http://www.qiu.ir/index.aspx? pid=99&articleid=14811

    "History of new media types", taken from Wikipedia website, 20 Mehr 1391 

    WWW.Wikipedia.org

    Khojste, Hassan, (1386)" article on obstacles and limitations of the balanced application of fear and hope as two important principles of religious education in Modern media with an emphasis on radio and television", Tehran: The Future Plan

    Doriz, Vevir (2002), review of media and religion studies and researches, Communication Research Trends, Volume translated by Dr. Pirouzaizdi, Media Magazine No. 69, 2 Shahrivar 1388

    Raudrad, Azam, (1386) "Essay on the interaction of religion and media", Tehran: The Future Plan

    Salehi, Amiri, Dr. Seyed Reza, (1387), "Collection of Articles on New Media Technologies", Tehran: Research Center for Strategic Research of Expediency Council.

    Sharfuddin, Seyyed Hossein, "Versaneh Religion" taken from the website of Qom Broadcasting College, 4 Shahrivar 1391.

    http://www.qiu.ir/index.aspx?pid=99&articleid=11599

    Miri, Hossein, "Advertising" "Business in the information age", taken from the website of economic articles and business management, 28 Azar 1387

    http://hossenagha.persianblog

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