Dissertation, to receive the master's degree "M.A" in the field of TV production
Research abstract:
Publishing the teachings of Islam is one of the most essential factors for the survival and continuity of this monotheistic religion. Propagation and information of these concepts and religious foundations is the most important solution for its publication and promotion. With the beginning of the absence of Imam Zaman (A.S.), the clerics, as his deputies, addressed this important mission and continue to do so; In the Age of Occultism, Muslim clerics, as missionaries of Islam, have been tasked with conveying the divine message. However, due to the multitude of people and the differences in cultures and views and the introduction of various information tools into people's lives, identifying effective and effective methods is considered an important step in carrying out this important mission, in order to internalize religious values ??and increase faith.
Today's age, due to the emergence of modern communication technologies and their high importance and effective functions, is called the information age. Propagation of religion is not hidden from anyone; In this regard, the country's religious and cultural officials and custodians should, according to the structural changes and the capacities of the society, create the necessary platform for the selection, education and training of religious elites, in order to realize this. Presenting a suitable model can clarify our attitude towards the media promotion of religion and naturally the type of our attitude has a direct impact on our performance.
As an efficient religious media, the national media has a very important place in the political and governmental system of Iran. Expanding the influence, promoting and propagating religion, reproducing religious messages in new formats, creating a context for religious feelings and experience, creating a platform for spiritual transformation, is one of the missions of the national media that is considered in the model of the religious media.
Clergymen, having a serious missionary mission, can use this opportunity to have the best impact in the implementation of their mission with their effective presence in the national media.
Many viewpoints In the context of the presence and interaction of the clergy with the media, the author of this research aims to express the appropriate models of the effective presence of the clergy in the national media, in order to propagate the religion of Islam and persuade the audience.
Key words: clergy - religion - propaganda - effective presence - national media Religious missionaries are considered after the minor absence of the Holy Prophet (pbuh).
Clergy, due to access, skill and mastery of Sharia sources and texts, their words and deeds are proof for the general public, and this factor has caused clerics in Abrahamic religions in terms of their position in all spiritual and worldly matters, including moral, religious, cultural, political and economic issues. have a direct impact.
In Islam, this honor and status is given by the names of jurists, scholars and ulwalamer and it refers to those who have attained deep knowledge in the rules of religion and have been introduced as the vicegerents of the Prophet (pbuh) and the infallible imams (pbuh) in the age of occultation. to teach the people and it can be boldly claimed that the Muslim society of Iran and Iranians owe their religion to this class and their method. The main reason for people's fascination with God and the Ahl al-Bayt (AS) is the presence of clerics and religious missionaries among the people through pulpits, mosques, teaching, education, etc. and it has not been possible to institutionalize the Quranic and religious culture among the society, apart from these different ways of presence, and without a doubt, the society is indebted to the efforts, ideas and thoughts of this group and their methods. Experts have always presented different ways to explain religious issues to people; But the complexity of religious issues, the difference of cultures, the elements of time and place, and the diversity of the audience, indicate that a preacher of religion should arm himself with the tools of propaganda and effective presence in accordance with the needs and views and culture of the society in order to be able to fulfill his religious duty.
Today, the rule, power and influence of different media in the current era is not hidden from anyone, and due to the improvement of the level of public knowledge, there are few people who are not aware of the influence of the media in creating and destroying cultures; Today, people use this tool with or without an intermediary, and their use of this tool has become a part of their lives.
By clarifying the issue, we find that it is essential to move from the traditional methods of advertising to modern methods, in the present era, while preserving the values ??and sacredness. The media without art is isolated and will lose its efficiency. The teaching of religion, as a complete and perfect content, in presenting a concept, if it is not communicated in the form of effective communication tools, it will certainly be better and will lose its effectiveness; Therefore, mixing religion with artistic methods of communication is a necessity, and the richness of the content (religious foundations) does not make us unnecessary from the form (tools of communication), and preachers and clerics are supposed to pay attention to the religious and Quranic foundations, and also pay attention to the methods of communication and effective tools of religious persuasion. is; As the Supreme Leader (Madh Zalah Al-Ali) said about the use of artistic tools: Artistic tools are undoubtedly the most expressive, eloquent and efficient means of conveying and promoting the message.
The author of this treatise intends to explain the position of the clerics and their mission and the nature of the media, especially the media of the Islamic Republic of Iran, to look at how they are effectively present in the national media and examine the strategies of effective presence so that those in charge of the matter, the platforms provide the necessary for the effective presence of the clergy in the national media.
2-1- The necessity and importance of research:
The necessity of propagating religion in the new world with the help of new and modern media is not hidden from anyone; During the recent centuries, new and different forms of media have emerged and names such as theater, cinema, state and private televisions, internet, newspapers, etc. have entered the field of social activities and without any obstacles or restrictions, they cross intellectual boundaries and are considered one of the most important ways of acquiring knowledge and information and one of the most comprehensive and powerful sources of human knowledge and understanding, and have captivated a large audience; These media tools, thanks to the airwaves and using images and sound, have become new and serious competitors for the pulpit media.
Regarding the emphasis of the Supreme Leader on the influential and profound presence of clerics in radio and television, which His Holiness considered that presence to be different from speeches, sermons and sermons, and their emphasis on the presence of knowledgeable, knowledgeable and capable spiritual advisers in radio and television, as well as emphasizing the possibility of applying opinions and correct direction in programs. by clerics and commenting on the shortcomings in the media, which is related to the clergy and the seminary, and the need for clerics to be knowledgeable about artistic issues, in order to identify ways to prevent deviations in cultural and artistic orientations, we need a very serious and in-depth investigation and research in this area, especially the media.
The emphasis of His Holiness on the issue of "the effective presence of clerics in the media" indicates the existence of a deficiency in the media field; Considering that, it can be understood that his address is not about the mere presence of clerics in the national media, but his emphasis is on the effective presence of this class in the media; That is, the greater influence of clerics in the national media is in the opinion of His Holiness. Therefore, it is necessary to know the current state of the national media and its shortcomings, and according to the existing shortcomings, we should make appropriate planning to fulfill these guidelines. 3-1-Research questions. be?
Subquestions:
1. What have been the strengths and weaknesses of the presence of clerics in the media (examining the current situation)?
2. What are the characteristics of the effective presence of clerics in the media?
3. How can the presence of clerics in the media be effective?
4. What step does the scientific-research activities of clerics take for effective presence?
5. Is it necessary for clerics to be experts in religious programs?
6. What is the role of Rouhani producer for an effective presence in the broadcasting organization?
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