Communication and social interaction in the form of Gorgan shopping center design

Dissertation‏ Master's Degree in Architectural Engineering (M.A)

June 2013

Abstract:

This article is derived from a research that was conducted to identify the factors affecting the communication of urban spaces and create a lively urban space.

In this passage, after knowing the factors of communication Like the type of implementation, it has been designed to have spaces for social interaction, leisure and trying to use them. Therefore, we designed a shopping center in the context of the city and between two busy urban neighborhoods in such a way that it has the necessary dynamism and vitality, and it is induced to the customers that they have stepped into the atmosphere of traditional markets. Based on this, it is possible for as many people as possible to be present in the urban space, and such suitable spaces are a platform for better social interactions, in order to create more humane and dynamic cities.

Key words: establishing communication [1] urban space & divide; pedestrian shopping center for social interactions [2]. The sense of trust that existed between the bazaars and the people has disappeared, and in the eyes of the people, Habibullah is not a professional. Honesty, integrity, and professional conscience have become strange words. Since the culture of the bazaar affects all the social relations of the city (such as the movements of the bazaars in the constitution), it seems necessary to address this issue. The existence of memorable places and elements in the mind. Clients, carrying out seasonal activities such as mourning and celebrations and the presence of the square as an element of identity in the context of the market, causes cultural continuity in shopping centers.

With the entry of the car into the arena of urban spaces and its dominance over the city, pedestrian traffic has gradually been forgotten. Paying attention to humans as the most important factor in the formation and life of cities and addressing some of the most important needs of humans, such as: movement, health and strengthening the social life of humans in cities, are among the goals of the present project.

As we know, unlike the body of the past, social relations have not changed so much today that the answer to human needs cannot be sought in the past. Therefore, knowing the social spirit, local architecture and the secret of the sustainability of past markets are useful for improving the current architecture (case, thesis). is Although this importance has had ups and downs throughout history, it has never lost its role. Forecasting and planning of commercial centers is one of the most important issues of architecture and urban planning that will solve many urban problems.

Due to the traffic to cities, cultural changes caused by the connection with western countries, acceleration in the supply of industrial goods, lifestyle, facilities and communications in recent years, commercial spaces have also undergone fundamental changes. Nowadays, due to the problems caused by urbanization, lack of opportunities and new facilities, buyers do not prefer to go to shopping centers by car, and in the shortest possible time, they buy all their necessities on a monthly basis. In recent years, the creation of chain stores where all the necessities and needs of buyers are offered has grown strongly and communication between them has created a new idea in providing important systems and services to satisfy customers (Bahreini, 2015, 23).

Purchasing is an activity that reflects the economic, social and especially cultural conditions and structure of an environment. Although in the beginning shopping spaces were designed in the form of linear plans to meet the economic needs of patrons and the placement of individual components of shops around the linear or curved paths of customers, but the idea that shopping centers should include uses in order to meet the needs of other customers, gradually became the dominant idea in the architecture of shopping centers.

1 1 concept of shopping centers

Recreational shopping center in the general concept refers to an indoor or outdoor place that includes a number of stores, and these stores can be made up of one or several different branches. This place is the center of trade and a direct connection between supply and demand is established (Dehkhoda).

1 2 Purpose of creating commercial centers

After the emergence of civilization and before money became popular, the exchange of goods was done on a regular basis, and gradually, with the increase in the volume of production, the development of exchanges, the expansion of social relations, and the improvement of economic systems, the following three main groups were formed:

• Manufacturers •  Distributors  •  Consumers

In order to meet the needs of consumers and produce the products of producers, the need for places to facilitate the above matters was felt, which motivated the creation of commercial centers. In this year, a Greek slave named a shopping center adjacent to the public square of Shahrrom. This center was built on two floors and the cells were arranged in rows and had a ventilation system. In the Middle Ages, London street markets, Belgian markets and Middle Eastern markets were formed. After the Second World War, with the movement and settlement of people in the suburbs, commercial centers were also moved to these places, whose purpose was to be accessible to customers, and this thinking has continued to this day (case, thesis).

1 4 History of shopping centers in Iran

The first commercial centers in Iran with the title of bazaar, as an economic –urban institution in Sassanid period in commercial cities–production form

The word "bazaar" is very old and means a place to buy and sell goods. Middle Persian market in the form of " Wazar " It is used in combinations such as vazarg (market) and vazargan (merchant) and in Parsi as " Vocabulary " has been used. The market in its general form was not an institution exclusive to cities, but temporary markets were formed in rural areas as well (Dehkhoda, 1345).

The formation of these markets in villages that had more favorable conditions in terms of access and other factors was the origin of the emergence of some cities.

Based on the available information from the end of the first century of Hijri onwards, there were permanent markets in many cities and all types Certain local goods have been offered. The initial core of most markets located in the cities around one of the busiest gates was formed. This core was first formed in Rabat and behind the Shahrugah gate inside Sharestan and near Shahrat gate, and then it expanded inside Sharestan and Rabah.

The expansion of the market inside the city extended to the city center along the main road or roads of Shahrestan, and sometimes the market continued from one gate to another gate of the city continuously. The size and development of each market depended on its population and economic development. In small cities, the bazaar mainly had the aspect of retail sales and supplying the needs of the city people, and in big cities, a major part of the market was used for foreign trade and wholesale. All or part of the bazaars were not roofed at the beginning of their construction and were gradually covered with the expansion of their prosperity. The average width of the bazaars is between 3.5 and 5 meters, which was suitable for pedestrians and cars to pass through during normal times, and during mourning festivals, pedestrian traffic was disturbed.

Each bazaar had a gate and a door that was closed at night. The construction of bazaars became widespread during the Safavid period and continued until the end of the Qajar period. (Profile, master's thesis). The emergence, transformation and evolution of relations based on exchange and market are not associated with the dynastic periods of ruling families; Rather, it has been an independent phenomenon of government contradictions and political contradictions, and it has shaped their economic spheres. Economic spheres have contributed to the growth of the exchange of goods, the creation of techniques and trades, and the development of commerce, and these things cannot be imagined without a set of exchange and economic ways. The settlement of human societies with economic spheres led to extensive commercial relations between societies and became the basis and basis of the expansion of ancient cities (Aivazian, Fine Arts Magazine, 2).

The city as a market is the center of activities and provides many facilities. In this attitude, not only economic activities are emphasized, but also attention is paid to the richness of social conditions. There are unlimited and different facilities in the city and every person can provide his livelihood in it. In the city, there is a special arrangement of activities and goods.